Annotations - luxury

The London W11 Circular Cashmere capsule is the ^nexus of recycling and luxury - cashmere items that have a high level of design, The London W11 Circular Cashmere capsule is the nexus of recycling and luxury - cashmere items that have a high level of design, versatility, made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion. By backing the London W11 Circular Cashmere campaign, you are pre-ordering luxurious, timeless chic and long-living items, made in Italy from finest recycled pre-consumer cashmere yarn., made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion.

("eco-conscious" and "feel-good fashion")

To create beautifully luxurious product for babies, using only pure and natural materials. We believe whats good for the planet is good for your home.

("good for your home") #natural-fibres #pure-cashmere #luxury (in the sense of beauty, high quality) #sensoriality

Culture Creates Luxury A consumer may only see the end result; warm luxury fabrics that can be shaped into any garment they might desire. But for the nomads, it all begins with the connection they have with their animals. Goats and Yaks are the companions of the nomads in this unforgiving environment. Every gust of wind and every harsh winter night in their world shape the long fine threads that make Mongolian cashmere and Yak wool some of the most desirable materials on the planet. The bone-chilling temperatures on the plateau can fall below -40 Celsius, and it is only in this environment that Hircus goats can grow the velvety undercoat that creates our cloud-like cashmere. Their coats are dense and packed with incredibly fine hairs that measure 19 microns or less individually, arguably creating the most luxurious feeling cashmere in the world.

The niche ecology frame (for cashmere goats) associates quality with environment. The impacts of climate change may be implicit.

We want to highlight and draw attention to the nomadic people behind the raw materials, generating cruelty-free cashmere and yak fibers, while adding the Swiss sensibility for quality in the creation of lasting, exceptional products. The Swiss design component will ensure that our garment specifications, used for manufacture in Mongolia, yield high quality, functional and sustainable luxury for you.

For more than six generations, Italian company Loro Piana, the world’s most revered wool and cashmere brand, has been sourcing the finest fibers from some of the most inhospitable places on Earth to create its famously exquisite fabrics and garments. After decades of buying its raw cashmere fibers directly from selected herdsmen from Inner and Outer Mongolia, in 2009 it launched a sustainable development program, the Loro Piana Method, with universities in Italy, China and Mongolia. This initiative aims to further improve the impeccable quality that Loro Piana’s devoted customers expect of its cashmere, support smaller herds through selective breeding, preserve the ancient and complex craft of harvesting the precious under-fleece, secure a premium price for the herdsmen’s precious fibers, and protect the local ecosystem.

(but not necessarily "improved" breeds?)

Quality is our priority. Enforcing the strictest standards throughout the entire manufacturing process, from raw material to final product, enables us to offer our clients premium cashmere We are campaigning for the protection of animals and the environment and have always mad a point of complying with social standards.

#quality #standards (applied by the manufacturer)

Since 1964, when we established our company and reputation with our exclusive llama hair coats, we have remain true to our love for durable and valuable materials. As one of nature’s finest and choicest fibr cashmere therefore represents an important resource for our collection.

(as "valuable materials")

For production, the company partnered with Johnstons of Elgin, a family-owned factory in Scotland. In business for over 200 years, it is the largest employer in the small community of Hawick. Long associated with luxury and an emphasis on craftsmanship, Johnstons of Elgin is a name known for its socially responsible practices.

(as "craftsmanship")

Naadam has gained traction in the fashion world for its sustainable practices—the company sources the rare material from Mongolia, where the

This is the only major description of sustainability here. Sustainability is connected to "safe and practical" production in Mongolia, which does not really say much.

Naadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so

These descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities")

Our goal was to open a platform for a community interested in the planet, the people and luxury all at the same time.”

Brands use images of Mongolia’s beautiful vast landscapes and unique herding culture to promote their cashmere products, and this story contributes to cashmere’s status as a rare, luxury product.

ustomers are becoming more environmentally aware and want to know whether the product they're buying - particularly a luxury item such as cashmere – has been ethically and sustainably produced. A credible certification standard demonstrates to consumers that their cashmere has been produced responsibly and in a way that benefits herders.

Note Batkhishig's repeated use of the word "credible". The standard needs to be international in order for it to be taken seriously, and this is what will allow Mongolian producers to demonstrate their commitment to sustainability.