Annotations - recycled cashmere

Whatiscircularluxuryandwhydoesitmatter? London W11 is going circular as a firstmover: Drastically reduce cashmere fibre waste in the fashion industry - currently,12%of materialisbeingthrownawayduringthemanufacturingprocess; Radically reduce the environmental impacts of producing new garments, by using5xless dye(and therefore reducing water waste) per sweater, minimising transportation costs, and usingca.25%oftheGradeAvirgincashmerewoolcompared to a normal sweater, equivalenttosavingthewoolfrom6-8cashmeregoats;   Combatthewastefulcycleof"seasonal"fashionby making durable products that last and never go out of style. Circularity is the eco-conscious choice, the essence of sustainability.

#circular-fashion #waste (material, dye, water, transportation) #recycled-cashmere #slow-fashion #durability -- Most of the argument in this Kickstarter campaign focuses on waste reduction, but it also stresses the cost savings to consumers. There is no real discussion of rangelands, etc.

The London W11 Circular Cashmere capsule is the ^nexus of recycling and luxury - cashmere items that have a high level of design, The London W11 Circular Cashmere capsule is the nexus of recycling and luxury - cashmere items that have a high level of design, versatility, made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion. By backing the London W11 Circular Cashmere campaign, you are pre-ordering luxurious, timeless chic and long-living items, made in Italy from finest recycled pre-consumer cashmere yarn., made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion.

("eco-conscious" and "feel-good fashion")

Corporations have also signaled their interest in pursuing sustainable cashmere—and their Corporations have also signaled their interest in pursuing sustainable cashmere—and their willingness to pay a premium for it. H&M has made a willingness to pay a premium for it. H&M has made a commitment commitment to phase out ‘conventional’ to phase out ‘conventional’ cashmere in favor of sustainably-sourced cashmere, while cashmere in favor of sustainably-sourced cashmere, while French luxury fashion group French luxury fashion group Kering Kering (which owns such brands as Gucci, Alexander McQueen, and Yves Saint Laurent) is (which owns such brands as Gucci, Alexander McQueen, and Yves Saint Laurent) is working with the Wildlife Conservation Society to develop its own sustainable cashmere supply working with the Wildlife Conservation Society to develop its own sustainable cashmere supply chain in Mongolia. Kering has partnered with Stanford University’s Natural Capital Project to map chain in Mongolia. Kering has partnered with Stanford University’s Natural Capital Project to map out the grasslands; on the ground, the Wildlife Conservation Society works with 207 herder families out the grasslands; on the ground, the Wildlife Conservation Society works with 207 herder families to create annual pasture management plans, which aim to spread herders across viable grasslands to create annual pasture management plans, which aim to spread herders across viable grasslands and maintain reserve and emergency pastures.

These are all given as examples of market-based sustainability initiatives

eformation's Vice President of Sustainability, Kathleen Talbot, told Business Insider the reason why the cashmere sweaters aren't 100% recycled isn't due to the typical roadblocks of price and availability. It's to preserve the best possible quality. As greater percentages of recycled cashmere were introduced, the integrity of the fabric dipped. For the brand, 70/30 is the win-win ratio.

note that it is not 100% recycled.

The imperfectly perfect solution is to recycle the cashmere we have on earth before creating it anew. It's the sustainability trick that many retail startups have been adopting — phasing out virgin materials and swapping in more eco-friendly alternatives. Everlane's ReNew outerwear is one example.

Positioned in the context of a broader trend toward using recycled textiles

"By creating cashmere that’s the exact same quality as luxury cashmere, but not using virgin fibres, it gives a chance for the herds and farmers to have a bit of breathing space and not have to create cashmere in such huge quantities.

Riley Studio uses ‘post-consumer’ cashmere, consisting of off-cuts, production pieces that have gone wrong, or gatherings from old cashmere jumpers from all over the world. "We wanted to create as much as possible from waste materials and utilise whatever is on this planet before we turn to virgin or new materials," Dowie tells us.

Those problems are pushing fashion labels to respond. Fastfashion giant Hennes & Mauritz AB in March said it would phase cashmere out of its product lineup by 2020. Gucci parent Kering SA is backing a project to encourage Mongo­ lian herders to graze their goats in ways that protect the steppe. Stella McCartney and Patagonia have sworn off cashHerds of cashmere goats have grown sharply in Mongolia. mere produced directly from goats in favor of garments made using cashmere scraps left over from workshops. “We hope that it will be pos­ sible to source cashmere more sustainably in the future, and we want to contribute to mak­ ing the industry more transpar­ ent and responsible,” H&M said

Fashion industry responses.

The Swedish fashion label vows to stop using 'conventional cashmere' by the end of 2020 and to only use the animal fibre if it's 'sustainable sourced'.

H&M

The direct-to-consumer brand founded by Winser, Winser London, introduced recycled cashmere in their collection with a long, slim poncho in a neutral nude color that’s great for any occasion. The material for the poncho is collected and divided by color in Italy from old sweaters and cashmere pieces then cut into smaller pieces and combed back into

In keeping with the capsule’s environmentalist spirit, all of the pieces are made using sustainable fabrics such as organic cotton and linen, and regenerated cashmere which comes from textile waste created during the production process.

“The cashmere we use is totally recycled,” says Caterina Giraldi, the founder of . The brand gets all of their recycled cashmere from local businesses that would normally throw it away. Their unwanted cashmere sweaters are washed and brought back to their natural colour and original raw fibre, and that is rewoven. The spinners and knitters they work with measure their environmental impact, taking into account their water usage, energy consumption and CO2 output.

The company’s goal is to have all of its materials be recycled or sustainable by

have been recycled. The brand has added two new, sustainable fabrics: recycled velvet and cashmere made from scraps of fabric that already existed in the H&M production chain. That translates into cashmere sweaters, crushed-velvet pants, sequin dresses, and a tulle ball gown. Not your average ecofriendly fare.

interestingly the assumption is that "eco-friendly" and "fashion" do not often go together

H&M is finally doing an ecofriendly collection for fall. The Conscious Exclusive, which has been around for two spring seasons, uses only sustainable materials, including many tha

interestingly the assumption is that "eco-friendly" and "fashion" do not often go together

Nestled in the heart of Shropshire the Turtle Doves team specialises in turning pre-loved cashmere jumpers into practical and gorgeously soft new accessories for you, your loved ones and your home.

The signature product is fingerless gloves, but other products include hats, wraps, scarves, neckwarmers, and throws.

rafted in Scotland, using Re.VerSo™ yarn f rom Italy, this recycled cashmere hat Crafted in Scotland, using Re.VerSo™ yarn f rom Italy, this recycled cashmere hat demonstrates the latest in eco-friendly innovative technology and plays an integral demonstrates the latest in eco-friendly innovative technology and plays an integral part in working towards a circular economy. Made up of pre consumer textile part in working towards a circular economy. Made up of pre consumer textile waste, this Re.VerSo™ yarn offers the same quality as virgin cashmere, but with a waste, this Re.VerSo™ yarn offers the same quality as virgin cashmere, but with a much smaller carbon footprint. All Re.VerSo™ yarn is CO2 f ree and untreated.

In addition to pursuing a sustainable collection, the brand donates past seasons' wares to various causes, including the University Settlement House on the Lower East Side of New York, and a San Francisco-based line called MODify/d that recycles cashmere into plush, stuffed animals for children.

a new collection of the luxury wool titled Reclaimed Cashmere, featuring old cashmere that has been stripped to its natural fibers and rewoven into reclaimed styles