Annotations - consumer self awareness

The London W11 Circular Cashmere capsule is the ^nexus of recycling and luxury - cashmere items that have a high level of design, The London W11 Circular Cashmere capsule is the nexus of recycling and luxury - cashmere items that have a high level of design, versatility, made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion. By backing the London W11 Circular Cashmere campaign, you are pre-ordering luxurious, timeless chic and long-living items, made in Italy from finest recycled pre-consumer cashmere yarn., made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion.

("eco-conscious" and "feel-good fashion")

The problem for all of us would-be conscious shoppers is that cashmere also feels heavenly. It's warm, it's soft, it's cozy. It's like experiencing the first moment that warmth hits you after a cold day outdoors on a never-ending loop

We recommend looking into recycled cashmere alternatives or vintage options that encourage circular fashion. Alternatively, choose pieces from brands that minimise waste, the damage to goats and their environment - those with the right credentials, who are prioritising the planet over profits. As with all purchases, do your brand research to ensure you are making informed choices. The most important thing you can do is find out who you are giving your money to, and then decide if it's something you want to support.

We are entering a new age in fashion where, with every single purchase we make, we need to stand back and consider exactly what it is that we are buying and how it might impact our planet. In light of this, cashmere stands out as a bit of a contentious topic.

Our goal was to open a platform for a community interested in the planet, the people and luxury all at the same time.”

onsumer awareness of overgrazing, pasture degradation and welfare concerns are growing, and some are now questioning whether they should be buying cashmere products.

onsumers want to know that the cashmere they purchase is produced responsibly and Mongolia’s nomadic way of life appeals to them as buyers.

ustomers are becoming more environmentally aware and want to know whether the product they're buying - particularly a luxury item such as cashmere – has been ethically and sustainably produced. A credible certification standard demonstrates to consumers that their cashmere has been produced responsibly and in a way that benefits herders.

Note Batkhishig's repeated use of the word "credible". The standard needs to be international in order for it to be taken seriously, and this is what will allow Mongolian producers to demonstrate their commitment to sustainability.

A rise in ethical and sustainable sourcing, from both consumers and businesses

Imagine a world where everything you buy will inevitably have a positive impact on the developing world, such as: ● helping to uplift the poor and marginalized ● aid in fighting corruption ● insurance of animal welfare ● guarantees of ethical sourcing

From the opening sentence of the report. This is a variation of #transformative-values , and potentially #consumer-self-awareness , but the appeal is directed to a consumer who has not already thought of these issues: the reader is invited to "imagine" a world, which assumes they have not already done so -- in the sense that they are not already committed to ethical consumerism. The projected future in which "everything you buy will inevitably have a positive impact on the developing world" implies a frictionless altruism, whereby the consumer can be comfortable with the knowledge that their product choices are "inevitably" good, without the need for deliberate engagement. #frictionless-ethical-consumerism The specific claims relate to #poverty-reduction , #governance , #animal-welfare , #ethical-sourcing

The luxury-goods business is walking a high wire. Fierce competition for consumer dollars and for social media attention is pushing brands to produce ever-flashier events. Surging demand from China has lifted production to unprecedented levels—meaning the manufacturers are using up more natural resources, such as metal hardware, leather skins, and cashmere, than ever before. At the same time, the industry is facing more pressure from consumers and regulators to curb the environmental impact of its rapid growth, heavily polluting supply chain and loose control of suppliers.

This article is about the luxury fashion industry (including Kering SA), rather than cashmere specifically. #waste #consumer-self-awareness #governance ("pressure from consumers and regulators") #pollution #standards ("loose control")