Annotations - sensoriality

To create beautifully luxurious product for babies, using only pure and natural materials. We believe whats good for the planet is good for your home.

("good for your home") #natural-fibres #pure-cashmere #luxury (in the sense of beauty, high quality) #sensoriality

It’s fashion and luxury but we built it with substance. We use the highest quality cashmere fibers sourced from our nomadic friends in Mongolia’s outer plains. These garments don’t pill, they don’t fall apart, they are incredibly soft and they are durable. They fit better and get softer every time you wear them.

The main mesage of the Kickstarter campaign focuses on how Naadam is producing the "perfect sweater"; the prototype illustration shows a cardican made of "100% Mongolian nomadic cashmere" with antique brass zipper, hood, cable knit pattern, and a weight of 600 grams. The term "nomadic" is used frequently ("urban nomadic lifestyle"), potentially appealing to millennial consumer who wants something that matches the cultural capital of contemporary urban young adults (note the hoodie, the "vintage" brass element, the accessible cost, the exoticism).

The problem for all of us would-be conscious shoppers is that cashmere also feels heavenly. It's warm, it's soft, it's cozy. It's like experiencing the first moment that warmth hits you after a cold day outdoors on a never-ending loop

Put to the test in New York City’s sweltering summer conditions — overcrowded commutes, sprints through LaGuardia, afternoons lying out in McCarren Park — there was nothing I’d rather be wearing. Wearing cashmere on a subway car with broken A/C should have had me melting, but the only thing melting was the butter-like fabric as soft and smooth as possible against my skin.

much of this article is a first-person account of how pleasant and soft the cashmere garments are, even in summertime

“We felt we needed to communicate to people what kind of variation of the product they were getting,” Scanlan says, and “softness is the No. 1 characteristic that people immediately jumped toward.”

Culture Creates Luxury A consumer may only see the end result; warm luxury fabrics that can be shaped into any garment they might desire. But for the nomads, it all begins with the connection they have with their animals. Goats and Yaks are the companions of the nomads in this unforgiving environment. Every gust of wind and every harsh winter night in their world shape the long fine threads that make Mongolian cashmere and Yak wool some of the most desirable materials on the planet. The bone-chilling temperatures on the plateau can fall below -40 Celsius, and it is only in this environment that Hircus goats can grow the velvety undercoat that creates our cloud-like cashmere. Their coats are dense and packed with incredibly fine hairs that measure 19 microns or less individually, arguably creating the most luxurious feeling cashmere in the world.

The niche ecology frame (for cashmere goats) associates quality with environment. The impacts of climate change may be implicit.

due to overgrazing, there are issues with environmental degradation that come with cashmere sustainability. Despite the fact that buying cashmere, a long-lasting product, can be very sustainable and ethical (cashmere cultivation doesn’t hurt the animal, it supports small-scale producers, and it is functional, soft, and biodegradable), the overall effect may not be if overproduction damages the environment

Historically, cashmere has always been luxurious. Cashmere has been aspirational. Cashmere has been timeless. Cashmere has been an investment. But in the last decade, cashmere has been "disrupted" much in the same way that eyewear or fine jewelry or skin care have.

With the weather getting chillier and the nights getting longer, nothing seems better than cozying up with a warm blanket and drinking a comforting hot beverage. While there are several different materials you can choose from while picking your blanket, the most luxurious is easily cashmere—but unfortunately, this buttery soft material can easily come at a ridiculously high price point.

Note also the other terms used for cashmere: "sumptious", "opulent", "comfort"

The colors were speci

Crafted from the rarest cashmere in the world, the throw boasts substantial and warming tones, and comes in two calming colors: Flint Gray and Midnight Blue.

The Naadam home decor collection consists of a throw and two shams.

Homeware brand makes the cosiest throws and blankets, all of which are produced in four ply cashmere, which is super luxurious. “Our pure cashmere is sourced from the Upper Mustang region of Nepal where the mountain goats are few in numbers and live at high altitude,” says Rachel Bates, the brand’s CEO and founder. Because temperatures there drop so low, the goats grow warmer and softer coats. After collecting the fibres in the warmest months, they are washed and spun into yarn. That yarn is then dyed, hand woven, and finished. “Beautiful borders are then added by our highly skilled craftsmen and woman amidst the beautiful, lush foothills of the Himalayas using traditional methods,” Rachel adds. She also says customers sometimes inquire about the price of her cashmere pieces. She explains that because its sustainably and ethically sourced, and the incredible softness the process produces, people quickly come to understand.

(price premium)

Naadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so

These descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities")

The ultra-fine knit skims delicately over skin, draping more elegantly than linen or cotton could, and invites total breathability.

This fashion column mentions that Naadam's products are "sustainable cashmere", but focuses primarily on the sensorial aspects of wearing cashmere garments during New York summer. The author describes the clothing as "heavenly", "incredibly lightweight", and a "butter-like fabric as soft and smooth as possible against my skin".