Annotations - pure cashmere

  1. Khait, Abi. “Naadam — Sustainable Cashmere Brand In Review.” Online blog. The Stylish Universe Of Slow Fashion (blog), December 28, 2019. https://medium.com/all-things-fashion-fun/naadam-sustainable-cashmere-brand-in-review-fa41ca4524df.

    The brand offers a wide range of women’s and men’s cashmere and wool sweaters, coats, tops, and accessories. All are made with Mongolian sustainable cashmere. There is a wide range of colors from classical to bold. Their signature sweater is $75, which is very affordable for a 100% cashmere item.

    nnounced as "sustainable" though this term is not really unpacked. The review focuses mainly on the design and fit of the garments, as well as customer service.

  2. Lexi Ky. “OrganicBabyProducts_AllNatural_NewYork_Lexiky.Com.Pdf.” Lexi Ky, n.d. file:///media/fuse/drivefs-5270445a9ca678cd76ff68098e3ee951/root/odea-collections/cashmere-discourse-analysis/data/web/Lexiky.SRC.3ff28044-d888-4c74-901d-ad0a70291410.html.

    ALL NATURAL, LUXURY BABY DESIGN COMPANY, SUSTAINABLY AND ETHICALLY MADE

    The front page includes a large number of sustainability keywords (hovering on the "Natural pure" card reveals the text: "WE ONLY USE NATURAL FIBERS / *PURE / *CLEAN / *SUSTAINABLE"): "natural fibers", "pure", "clean", "sustainable". There are also badges for Global Organic Textile Standard (GOTS) and World FairTrade Organization. These all combine to function as appeals to authority -- particularly in the case of the global certification standards -- in support of purity claims. Since this is a baby clothing company, the notion of purity is closely linked here (metaphorically) to the baby as pure, sensitive, in need of nurturing and care.

  3. Lexi Ky. “About Lexi Ky _ Lexi Ky.Pdf.” Lexi Ky, n.d. file:///media/fuse/drivefs-5270445a9ca678cd76ff68098e3ee951/root/odea-collections/cashmere-discourse-analysis/data/web/Lexiky.SRC.3ff28044-d888-4c74-901d-ad0a70291410.html.

    To create beautifully luxurious product for babies, using only pure and natural materials. We believe whats good for the planet is good for your home.

    ("good for your home") #natural-fibres #pure-cashmere #luxury (in the sense of beauty, high quality) #sensoriality

  4. Lexi Ky. “About Lexi Ky _ Lexi Ky.Pdf.” Lexi Ky, n.d. file:///media/fuse/drivefs-5270445a9ca678cd76ff68098e3ee951/root/odea-collections/cashmere-discourse-analysis/data/web/Lexiky.SRC.3ff28044-d888-4c74-901d-ad0a70291410.html.

    100% GOT Certified Organic Cotton Yarns (Vegetable dyed), 100% Finest Cashmere Yarn (low impact dyed), 100% Baby Alpaca Yarns (low impact dyed)

    "Our Materials"

  5. Wall Street Journal Paid Program. “Paid Program: The Secret of Cashmere.” News site, January 10, 2020. https://partners.wsj.com/loro-piana/the-secret-of-cashmere/.

    In an industry often criticized for waste and unsustainable practices, Loro Piana strives to maintain a virtuous circle for its excellent fabrics, based on animal welfare that produces pure, natural cashmere fibers.

    note the connection between animal welfare and quality