Annotations - influencer marketing

  1. WaterThruSkin LLC. “Cruelty-Free & Sustainable Cashmere Is Finally Here!_ Lana Ecológica y Libre de Crueldad! — WATER THRU SKIN.Pdf,” April 6, 2019.

    I will be promoting sustainable and ethical brands now more than ever in the hopes that you connect with them and choose to support their world-changing missions. Starting with Naadam, a sustainable and ethical fashion brand I’m beyond proud to partner with

  2. Khait, Abi. “Naadam — Sustainable Cashmere Brand In Review.” Online blog. The Stylish Universe Of Slow Fashion (blog), December 28, 2019. https://medium.com/all-things-fashion-fun/naadam-sustainable-cashmere-brand-in-review-fa41ca4524df.

    The brand offers a wide range of women’s and men’s cashmere and wool sweaters, coats, tops, and accessories. All are made with Mongolian sustainable cashmere. There is a wide range of colors from classical to bold. Their signature sweater is $75, which is very affordable for a 100% cashmere item.

    nnounced as "sustainable" though this term is not really unpacked. The review focuses mainly on the design and fit of the garments, as well as customer service.

  3. Innabose. “Inna Bose (@innabose) Posted on Instagram • Aug 2, 2019 at 9:52pm UTC.” Instagram, August 2, 2019. https://www.instagram.com/p/B0rWbBxAHCV/.

    An amazing sustainable cashmere brand @naadam.co sent me a box of all these fun items

    The "fun items" are sample-size wool & cashmere spray, wool & cashmere shampoo (the Lauderess), "fragrance discovery set" (byrosiejane), and products from not pot, supergoop, finleyjewelry, and truebotanicals. Naadam is marketing itself by association with these brands as "fun", cute, or indulgent. The focus is on "natural beauty", in the sense of looking good, but also as something that involves a bit of investment.