Annotations - affordable cashmere

Most high street cashmere sweaters tend to be replaced at least every two years after wear and tear due to pilling and deteriorated quality. Over the course of ten years, purchasing one London W11 sweater can almost save the consumer an average of £270 and reduces the negative impact of animal husbandry for 16-40 goats, depending on the quality of cashmere used in the other garments purchased. London W11 wants to empower you to replace the throwaway culture by consuming circular luxury and adopting new purchasing habits. When you buy a circular cashmere garment from us, we believe that you will feel good when you buy it, and continue feeling good wearing it for years to come. Inspired by this ethos, we ensure that our cashmere garments are machine washable and don’t require dry cleaning. This makes it easy to care for garment while saving dry cleaning costs that are typically associated with maintaining cashmere. Therefore, easy maintenance and a minimum 10-year guarantee make it the right choice for a consumer.

(machine-washable cashmere!) #circular-fashion #transformative-values ("empowering" consumers)

London W11 originated in our founder Eva-Maria's Notting Hill apartment, out of an insatiable desire for a luxurious cashmere product that is timeless, durable, sustainable and affordable.

The brand offers a wide range of women’s and men’s cashmere and wool sweaters, coats, tops, and accessories. All are made with Mongolian sustainable cashmere. There is a wide range of colors from classical to bold. Their signature sweater is $75, which is very affordable for a 100% cashmere item.

nnounced as "sustainable" though this term is not really unpacked. The review focuses mainly on the design and fit of the garments, as well as customer service.

As a radically sustainable brand, Naadam provides a million and one reasons to feel good about buying its clothes. But from the buyer’s perspective, sustainable promises are all fine and dandy until a price tag slaps us in the face and drags us back outside. Not so with Naadam. Just like its ethical production values, its price points are also radically accessible. The Summer Cashmere collection starts at just $75 for tanks and goes up to $195 for the cardigan dress.

(here Naadam provides the reasons to the consumer, so that the buyer doesn't have to think through the sustainability issues)

Cashmere, once considered a luxurious product for only the very wealthy, has recently been made more accessible with its inclusion in chains such as Uniqlo

Naadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so

These descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities")

International luxury cashmere brands such as Loro Piana and Brunello Cucinelli can cost thousands of dollars,” Chugani says. “I want my products to be high quality, versatile, and affordable at the same time.