Annotations - affect

  1. Kickstarter. “NAADAM ‘Nomadic’ Cashmere: Sweaters with Substance....” Accessed July 22, 2022. https://www.kickstarter.com/projects/naadamcashmere/naadam-nomadic-cashmere.

    Looking good is important but so is feeling good. Click that button over there that says "Back this Project" and help support Naadam Cashmere!

  2. Winograd, Adam. “Democratizing Cashmere: Caitlin Tormey of Naadam | Fiverr Blog.” Online blog. Fiverr, August 1, 2019. https://blog.fiverr.com/post/democratizing-cashmere-caitlin-tormey-of-naadam.

    Naadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so

    These descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities")