Annotations - livestock insurance

We start with the Mongolian Nomadic herders where we get our raw fibers, we then manufacturer our sweaters in Mongolia. From there the garments get sold to you! We take 10% of all our profits and invest in the World Banks livestock insurance program that protects those same nomadic herders we sourced our raw fibers from.  Profits get circulated to the base of our supply chain via micro-economic investments in livestock insurance. Every garment purchased will contribute to herd insurance that directly provides economic and cultural stability for the herders.

The claim here is a bit vague, but draws on the authority of the World Bank and its #livestock-insurance and #investments frames. It is presented as a kind of #fair-trade , without all the formal apparatus of standards and audits; Naadam is able to piggy-back on an existing #development program, which can be appealing since it keeps overhead low.

Naadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so

These descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities")