Annotations - eco friendly

London W11 originated in our founder Eva-Maria's Notting Hill apartment, out of an insatiable desire for a luxurious cashmere product that is timeless, durable, sustainable and affordable.

he Group is also supporting the development of a certification system that will verify environmental, social and animal welfare outcomes

cf. the standard adopted in China

The spokesperson said: 'Challenges connected to the environment, animal welfare and traceability are all reasons why we've decided to phase out conventional cashmere.'

These are framed as "challenges", not specifically matters of urgent concern.

The active involvement of animal-protection and environmental organisations is another key point in favour of the standard.

(animal-protection organizations) #eco-friendly (environmental organizations) #partnerships -- These partnering organizations lend authority to the standard.

Representative of H&M Asia Sherry Gu said, “Some large scale international brands have recently begun to stop production that is not environmentally friendly and violates animal rights. However, this does not mean that cashmere products will come to a complete halt. We are ready to purchase cashmere at a high price from Mongolia if it is prepared in a sustainable way, such as being environmentally friendly, and taken from healthy livestock without child labor.

(high price)

Tina Stridde, managing director of AbTF, says, “The Good Cashmere Standard provides a standard for the important resource cashmere. It meets increased consumer demand consumers want to be certain that the textiles they purchase were produced in accordance with social and environmental standards and that no animals were harmed in the process.” The new standard now offers businesses their first opportunity to sell products made from certified, sustainable cashmere wool from Inner Mongolia. “The demand for The Good Cashmere Standard is correspondingly great. This sends an important signal t