Annotations - no cashmere

  1. H&M decided to stop using cashmere after People for the Ethical Treatment of Animals, or PETA, told the company about an undercover investi­ gation it conducted at slaugh­ terhouses and facilities in Mongolia and China where hair is removed from the goats. The investigation al­ leged the goats were treated cruelly when their hair was collected and when they were killed for their meat. “PETA has made us aware that there are animal-welfare issues in the production of cashmere,” H&M said, “and we agree with them that they need to be addressed.” In a video taken during PETA’s investiga­ tion, braying cashmere goats are held down while metal combs are raked over their hair

    See the PETA video and related articles

  2. Those problems are pushing fashion labels to respond. Fastfashion giant Hennes & Mauritz AB in March said it would phase cashmere out of its product lineup by 2020. Gucci parent Kering SA is backing a project to encourage Mongo­ lian herders to graze their goats in ways that protect the steppe. Stella McCartney and Patagonia have sworn off cashHerds of cashmere goats have grown sharply in Mongolia. mere produced directly from goats in favor of garments made using cashmere scraps left over from workshops. “We hope that it will be pos­ sible to source cashmere more sustainably in the future, and we want to contribute to mak­ ing the industry more transpar­ ent and responsible,” H&M said

    Fashion industry responses.

  3. Representative of H&M Asia Sherry Gu said, “Some large scale international brands have recently begun to stop production that is not environmentally friendly and violates animal rights. However, this does not mean that cashmere products will come to a complete halt. We are ready to purchase cashmere at a high price from Mongolia if it is prepared in a sustainable way, such as being environmentally friendly, and taken from healthy livestock without child labor.

    (high price)