Annotations - natural fibre

  1. ALL NATURAL, LUXURY BABY DESIGN COMPANY, SUSTAINABLY AND ETHICALLY MADE

    The front page includes a large number of sustainability keywords (hovering on the "Natural pure" card reveals the text: "WE ONLY USE NATURAL FIBERS / *PURE / *CLEAN / *SUSTAINABLE"): "natural fibers", "pure", "clean", "sustainable". There are also badges for Global Organic Textile Standard (GOTS) and World FairTrade Organization. These all combine to function as appeals to authority -- particularly in the case of the global certification standards -- in support of purity claims. Since this is a baby clothing company, the notion of purity is closely linked here (metaphorically) to the baby as pure, sensitive, in need of nurturing and care.

  2. Since 1964, when we established our company and reputation with our exclusive llama hair coats, we have remain true to our love for durable and valuable materials. As one of nature’s finest and choicest fibr cashmere therefore represents an important resource for our collection.

    (as "valuable materials")

  3. fter a decade of witnessing firsthand the overproduction of fast fashion that is not re-wearable, recyclable or re-sellable, we decided to do something about it. We saw amazing qualities in luxury fabrics , silk and cashmere, and envisioned game-changing clothing that is 100 percent sexy on you as well as the environment. If you want to help the planet, it starts by re-wearing your clothes, and our aim at Frances Austen is to make that easier for you. All our pieces are made to last, versatile for every occasion and comprised of biodegradable materials and are 100 percent cashmere.”

    (biodegradeable and recyclable). Coblentz's claim is essentially that cashmere is an inherently sustainable textile.