Annotations - affordability

“What we’re selling is a quality product at a much lower price because we’ve removed layers of traditional function,” Scanlan says. Born as a direct-to-consumer brand, Naadam currently has three stores in New York City

(as a mechanism for lowering prices)

Naadam has gained traction in the fashion world for its sustainable practices—the company sources the rare material from Mongolia, where the

This is the only major description of sustainability here. Sustainability is connected to "safe and practical" production in Mongolia, which does not really say much.

"We started the brand in order to create an accessibly priced-collection of knitwear that quickly grew into a covetable, respected label."