Annotations - exoticism

After a 20-hour car ride, 1 broken down land cruiser, 2 motorcycles, 1 liter of goat’s milk vodka, 2 million dollars in 32 plastic bags, a thousand nomadic herders, 1 non-profit, 250,000 vaccinations, 50 tons of raw cashmere and 3 weeks lost in the Gobi Desert, we proudly offer you Naadam, the finest cashmere on Earth.”

This is quoted from the informational card included in all Naadam orders. #exoticism as extreme adventure and hardship; note the protagonists are Scanlan and colleagues who spent "3 weeks lost in the Gobi Desert", suggesting a remote place where it is easy to lose one's bearings.

Born of Nomad brings you purposeful, sustainable cashmere and yak wool pieces from the Mongolian steppe. With the help of Nomads that have roamed this land for more than 3,000 years, we call consumers away from the harmful world of fast fashion; instead encouraging them to appreciate mindfully created garments that stand the test of time and serve a larger purpose.

Goats and Yaks are the companions of the nomads in this unforgiving environment. Every gust of wind and every harsh winter night in their world shape the long fine threads that make Mongolian cashmere and Yak wool some of the most desirable materials on the planet.

Nomads respect the land on which they live, caring for the animals in their charge like no other. This unique, symbiotic connection with the world around them enables them to preserve their environment on the Mongolian plateau, keeping it, as it would have been centuries earlier.

The term "nomads" implies #exoticism , but the message comes from a more Indigenous frame ("pastoralists have lived in harmony with their environment from time immemorial")

Adventure, freedom, authenticy and escapism are the words that come up to me when I think about the time spent there.. a real connexion with the nature, and no race against time..

This travelogue does not directly address sustainability, however in combination with the page on cashmere it conveys a message of connection to Mongolia as an exotic culture and locale. Images depict Mongolian landscapes, goats and camels, herders, yurts, and cultural performances (e.g., shaman). The author describes the travel as a creative inspiration.

Naadam has gained traction in the fashion world for its sustainable practices—the company sources the rare material from Mongolia, where the

This is the only major description of sustainability here. Sustainability is connected to "safe and practical" production in Mongolia, which does not really say much.