Annotations - indigenous sustainability

although cashmere may be the first word that resonates with you, the meaning behind this material runs far deeper than that. Each piece is a result of the Nomad’s hard work fighting desertification, preventing overgrazing, and enduring long Mongolian winters. The amount of work and the rich historical practices that go into producing just one garment is what makes our cashmere and yak wool pieces unlike anything you will find in the world of fast fashion.

The work to combat desertification and overgrazing is interestingly linked to a capacity to survive in an extreme climate; the Nomad is resilient and hard-working. This is perhaps intended as a counter-narrative to #overgrazing and #desertification , implying that herders have always practised sustainable livelihoods: #indigenous-sustainability .

For decades, Mongolian Nomads have herded livestock on the Mongolian plateau, passing their craft from one generation to the next, in harmony with nature and the changing seasons. Nomads rely on their flocks for livelihood, and as a result have been instilled with an instinctive respect for their animals. The process of harvesting the cashmere and yak wool is gentle in nature, and has been meticulously practiced for centuries, culminating in the collection of each fibre, hand-combed in the spring. We have the Nomads and their ancestral teachings to thank for the innate luxury and durability of each garment.

"Hand-combing" parallel to

Born of Nomad brings you purposeful, sustainable cashmere and yak wool pieces from the Mongolian steppe. With the help of Nomads that have roamed this land for more than 3,000 years, we call consumers away from the harmful world of fast fashion; instead encouraging them to appreciate mindfully created garments that stand the test of time and serve a larger purpose.

Nomads are deeply spiritual, seeing every living being as one that carries a sentient soul. Every action is thus a conscious and spiritual decision, always in complete harmony with nature.

The classic, minimal designs echo the ease and simplicity of nature. It inspires its wearers to Be Nomad’ and to live simply and sustainably as the Nomads do on the plateau.