[untitled]
| tags | |
|---|---|
| itemType | annotation |
| dateModified | 2022-06-20T10:31:20Z |
| annotationAuthorName | Ananda Thrift |
| annotationComment | There are not many details in the article but the desire to seize attention is typical of Naadam's approach, which involves a marketing-driven business model (as a DTC business and, initially, a kickstarter campaign). The taboo-breaking message is also consistent with the desire for #disruption , in this sense taking cashmere out of the grips of the somewhat conservative fashion industry. |
| parentItem | adweek_retail-dtc.SRC.051dc5e7-945b-43f3-82da-c837aa23a5be.txt.pdf |
| version | 171 |
| dateAdded | 2022-06-20T10:29:23Z |
| annotationText | If you’re not going to do something that makes you take notice or feel something, it’s a good chance that you’re going to waste the money,” Scanlan said. |
| key | I8DDFYD4 |
| annotationPageLabel | 3-4 |