disruption

My background is in strategy, operations and ecommerce. A

If you’re not going to do something that makes you take notice or feel something, it’s a good chance that you’re going to waste the money,” Scanlan said.

Recognizing the daily hardship the community had to endure, Scanlan and Rijsemus decided to work with Gobi Revival Fund, a local nonprofit, to set up veterinary insurance, breeding, and anti-dissertation programs. But they were told a year later that the programs failed to directly improve the local families’ livelihood.

Not only are many of these cashmere disruptors direct-to-consumer businesses — a noted advantage for fledgling brands seeking that inimitable "cool" factor — but they're also embodying a trendy, yet well-intentioned buzzword that millennial- and Generation Z-aged shoppers find appealing: "sustainable," "ethical" or "responsible.

Historically, cashmere has always been luxurious. Cashmere has been aspirational. Cashmere has been timeless. Cashmere has been an investment. But in the last decade, cashmere has been "disrupted" much in the same way that eyewear or fine jewelry or skin care have.

Matt Scanlan, CEO of the cashmere clothing company, Naadam, talks about how he created a successful startup with almost no knowledge of the industry that he was about to disrupt forever.

The interview touches on #affordability #disruption

disruption To achieve ethical and sustainable production it is necessary to 'disrupt' the cashmere industry.

This video is a major element of the marketing message of Naadam Cashmere, telling the "origin story"