Annotations - taste

  1. Williams, Robert. “Why Luxury Fashion Is Walking the Runway in Recycled-Plastic Heels.” Bloomberg.Com, August 20, 2019. https://www.bloomberg.com/news/features/2019-08-20/gucci-and-saint-laurent-face-an-uphill-battle-to-get-green.

    a new cohort of young, wealthy clients looks to avoid glamorous products that come with an unsavory backstory.

    (and personal image)

  2. Berties Clothing. “Absolut Cashmere.” Berties Clothing, May 10, 2020. https://bertiesclothing.co.uk/collections/absolut-cashmere.

    Straight from Paris this wonderful label Absolut Cashmere does exactly what it says on the tin! In it’s own sweet and sparkling universe is an inner fun that it believes is found in very woman, and attempts to encourage her to reveal it. More than ever, cashmere is of the moment, modern, and combines itself perfectly with all your desires. Combined with natural materials such as mohair, linen or cotton, cashmere becomes sexier and more edgy. It sublimates your out

    Despite being promoted on Twitter as "sustainable", there are no sustainability claims in the catalogue itself. The marketing message is more that women will feel joyful and empowered by wearing these cashmere garments ("inner fun", "desires", "sexier", "edgy").

  3. Block, Fang. “Good Company: Carol Chugani’s Sustainable and Multi-Functional Cashmere.” Online magazine. Barron’s Penta, October 3, 2019. https://www.barrons.com/articles/good-company-carol-chuganis-sustainable-and-multi-functional-cashmere-01570138026.

    Cashmere outfits are easy to pack, and can be worn for all occasions

    Chugani is depicted here as a globetrotting designer; her taste in cashmere is implicitly linked to the luxury jet-setting lifestyle, but explicitly connected to practicality. Note also the line below, "Most pieces are multi-functional with detachable elements."