Annotations - recycling

Since they launched in 2010, the company and CEO Michael Presyman have always focused heavily on virtue in both the supply chain—touting their “ethical factories,” for instance, though watchdogs say they could do better—and in their materials, announcing a new line in 2018 partly made from recycled plastics. And transparency is an often-repeated buzzword; the company runs a popular “Choose What You Pay” sale each year, promising, “ We choose the products. You choose the price. We reveal where every penny goes.” If customers choose to pay a higher price, for instance, some of that money goes towards “overhead for our team,” the company says.

We are passionate about sustainability and committed to producing the best product in ethical ways. All of our cashmere is traceable and will always be produced using transparent ethical and environmental practices. We have worked with our cashmere partners for more than two decades and are proud to say that our factory is certified by The Good Cashmere Standard® and The Sustainability Fibre Alliance. We’re continuously looking for innovative ways to create less waste

A 2017 report produced by the Ellen MacArthur Foundation with Stella McCartney estimated that one garbage truck full of clothing enters a landfill or is burned every second. According to The RealReal, 95 percent of clothing could be reused or reworn.