Annotations - misleading marketing

The cashmere herders in Mongolia already face several problems regarding the production, including income instability and uncertainty, and are often indebted to intermediaries for cash advances. The need for more sustainability and traceability in the sector is also required because of the decreasing quality of cashmere due to climate change, rise in unethical sustainable sourcing, and demands for proof of sustainability. The farmers of the region have welcomed the decision to use technology to better trace their products

(i.e., sustainable sourcing which is "unethical"). The "demands for proof of sustainability" implies that whereas herders are unable to provide this themselves, an outside technological solution is possible.

The mill works with purchases their raw cashmere wool from herders in Mongolia and Northern China, which is the natural habitat of cashmere goats. The yarn they produce meets the Detox Greenpeace standard, which means its free from harsh chemicals typically used in dyeing and finishing. “There is tremendous amount of greenwashing and false claims in the industry at the moment,” adds Monica. “We want to make sure our partners address both environmental and ethical aspects, from the provenance of the yarn and the way the animals are treated, to the dyeing and finishing practices, to energy and water consumption, industrial waste disposal and worker conditions.”

there’s the issue of quality: a lot of companies claim to source from Mongolia, but are actually purchasing wool from Inner Mongolia, an autonomous region of northern China.