Annotations - Millennial consumers

  1. Williams, Robert. “Why Luxury Fashion Is Walking the Runway in Recycled-Plastic Heels.” Bloomberg.Com, August 20, 2019. https://www.bloomberg.com/news/features/2019-08-20/gucci-and-saint-laurent-face-an-uphill-battle-to-get-green.

    Millennials and Generation Z will account for four-fifths of the luxury industry's growth in the coming years, Jefferies analyst Flavio Cereda said in a July report. Three-quarters of millennials said they’d alter their buying habits on environmental concerns; the comparable figure for baby boomers was 34%.