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dateModified2022-06-23T07:33:54Z
parentItemDemocratizing Cashmere_ Caitlin Tormey of Naadam _ Fiverr Blog.pdf
annotationAuthorNameAnanda Thrift
tags
annotationPageLabel1-2
dateAdded2022-06-23T07:29:09Z
annotationTextNaadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so
annotationCommentThese descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities")
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