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| annotationAuthorName | Ananda Thrift |
|---|---|
| annotationText | Naadam, a direct-to consumer cashmere brand that’s making luxe knitwear more sustainable, more accessible, and more affordable for everyone. By purchasing directly from nomadic Mongolian herders, Naadam is able to reduce their carbon footprint, offer livestock insurance, and create special non-profit opportunities for all the herders they work with. The result of purchasing directly from the source? An incredibly so |
| itemType | annotation |
| dateAdded | 2022-06-23T07:29:09Z |
| tags | |
| key | YFVSA33F |
| version | 603 |
| dateModified | 2022-06-23T07:33:54Z |
| annotationComment | These descriptors are essentially stated rather than argued. #direct-to-consumer-marketing #luxury #affordable-cashmere ("accessible" and "affordable" as distinct here?) #chenj (cutting out middlemen to achieve all sorts of things!) #carbon-footprint (reduction) #livestock-insurance #collective-action (as "non-profit opportunities") |
| parentItem | Democratizing Cashmere_ Caitlin Tormey of Naadam _ Fiverr Blog.pdf |
| annotationPageLabel | 1-2 |