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| dateAdded | 2022-07-22T07:57:31Z |
|---|---|
| parentItem | OrganicBabyProducts_AllNatural_NewYork_Lexiky.com.pdf |
| annotationAuthorName | Ananda Thrift |
| itemType | annotation |
| tags | |
| key | PG78GLU4 |
| annotationComment | The front page includes a large number of sustainability keywords (hovering on the "Natural pure" card reveals the text: "WE ONLY USE NATURAL FIBERS / *PURE / *CLEAN / *SUSTAINABLE"): "natural fibers", "pure", "clean", "sustainable". There are also badges for Global Organic Textile Standard (GOTS) and World FairTrade Organization. These all combine to function as appeals to authority -- particularly in the case of the global certification standards -- in support of purity claims. Since this is a baby clothing company, the notion of purity is closely linked here (metaphorically) to the baby as pure, sensitive, in need of nurturing and care. |
| annotationText | ALL NATURAL, LUXURY BABY DESIGN COMPANY, SUSTAINABLY AND ETHICALLY MADE |
| dateModified | 2022-07-22T07:58:02Z |
| version | 3104 |
| annotationPageLabel | 1 |