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| dateAdded | 2022-06-23T07:22:26Z |
|---|---|
| dateModified | 2022-06-23T07:22:42Z |
| annotationPageLabel | 2 |
| tags | |
| parentItem | wwd_cashmere-flakes.df-pdf-doc.3dc282a5-8f8f-4db0-9aa3-00ef3843c442.pdf |
| itemType | annotation |
| annotationAuthorName | Ananda Thrift |
| annotationText | Nowadays, there is really no alternative to feathers, unless you count unsustainable artificial padding made of polyester. Cashmere costs more or less the same price as premium quality feathers; its warmth improves with use; the innovation is patented so it gives brands a concrete certification; and from a marketing point of view, you are selling 100 percent cashmere products to your customers. It’s a winning novelty.” |
| annotationComment | Polyester is implicitly positioned as "unsustainable" as it is non-renewable; the sustainability of 100% cashmere is linked to its natural origin. |
| key | M8LQP3YA |
| version | 580 |