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| dateAdded | 2022-06-30T09:27:58Z |
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| version | 1579 |
| annotationComment | This perhaps runs contrary to the "too many goats" sustainability frame, though the message in this case focuses on #fair-trade and #technical-expertise rather than ecological sustainability. The "goat-breeding program" fits within the sustainability frame insofar as it promotes selective #breeding for higher quality and productivity, rather than breeding for increased goat numbers. |
| annotationText | If the salacious strategy seems cheap, it’s actually not quite—Naadam is sponsoring a goat-breeding program in Mongolia, where it sources its cashmere. The program, working with local farmers and veterinary experts from Ulaanbatar, the country’s capital, is hoping to bring 500 to 1,000 more goats into the world. (Naadam, launched in 2015, bills itself as a socially conscious business with a model based on paying herders more while charging consumers less, by cutting out middle men.) In other words, the brand is just telling its story, as well it should. |
| tags | |
| annotationAuthorName | Ananda Thrift |
| annotationPageLabel | 3 |
| parentItem | adweek_posters.pdf |
| key | E5EHF9HW |
| itemType | annotation |
| dateModified | 2022-06-30T09:28:20Z |