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sustainable cashmere marketing
Merlan, Anna. “‘We Are Treated As Disposable’: Everlane’s Customer-Service Employees Are Unionizing.” Online magazine. Vice (blog), December 20, 2019. https://www.vice.com/en/article/epg4en/everlane-employees-unionizing.

Everlane has branded itself as committed to sustainability and “radical transparency.” But remote employees for the fashion brand are unionizing, saying that they’re treated as “expendable.”

Beltrone, Gabriel. “1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand’s First NYC Store.” Online blog. Adweek (blog), September 24, 2018. https://www.adweek.com/creativity/1500-posters-of-goats-having-sex-promote-a-sustainable-cashmere-brands-first-nyc-store/.

Naadam shows exactly how it’s scaling its business.

PETA Exposés and Undercover Investigations. “Breaking PETA Exposé Reveals Cruelty in Your Cashmere Sweater.” Online organization, February 2019. https://investigations.peta.org/cashmere-cruelty-china-mongolia/.

The video exposé shows goats screaming in pain and fear as workers tear their hair out.

Sutherland, Emily. “Burberry: Collaboration Is Key to Better Cashmere Industry.” Drapers (blog), March 14, 2019. https://www.drapersonline.com/news/burberry-collaboration-is-key-to-better-cashmere-industry.

Focusing on systemic change and partnering with experts is the key to building a more sustainable cashmere industry, Burberry’s responsibility programme director Jocelyn Wilkinson argued at the Drapers Sustainable Fashion event today.

Khait, Abi. “Naadam — Sustainable Cashmere Brand In Review.” Online blog. The Stylish Universe Of Slow Fashion (blog), December 28, 2019. https://medium.com/all-things-fashion-fun/naadam-sustainable-cashmere-brand-in-review-fa41ca4524df.

take it with a grain of salt

Wall Street Journal Paid Program. “Paid Program: The Secret of Cashmere.” News site, January 10, 2020. https://partners.wsj.com/loro-piana/the-secret-of-cashmere/.

Loro Piana celebrates its support for herdsmen in Inner & Outer Mongolia and their Capra hircus goats with a new film.

Kering. “Sustainable Cashmere Project: A ‘Steppe’ in the Right Direction.” Luxury Highlights (blog), July 2019. https://www.luxury-highlights.com/article/sustainable-cashmere-project/.

Led by Kering along with the Wildlife Conservation Society, Rio Tinto and with collaboration from Stanford University and NASA, the South Gobi Cashmere Project is redefining high quality cashmere production in the Mongolian steppe. An initiative that pays back today.

Luxiders Magazine. “Sustainable Fashion Story | #STAYHOME | Luxiders Magazine.” Online magazine. Sustainable Fashion - Eco Design - Healthy Lifestyle - Luxiders Magazine (blog), April 3, 2020. https://luxiders.com/sustainable-fashion-story-stayhome/.

“You can cut all the flowers but you cannot keep Spring from coming.”― Pablo Neruda. This sustainable fashion editorial shows the beauty of wearing with pride ethical brands in a story that show the current uncertain time we are living these days.

Hammon, Dawn. “These Biodegradable Sweaters Ditch Fast Fashion in Favor of Sustainable Cashmere.” Inhabitat - Green Design, Innovation, Architecture, Green Building | Green Design & Innovation for a Better World (blog), June 24, 2019. https://inhabitat.com/these-biodegradable-sweaters-ditch-fast-fashion-in-favor-of-sustainable-cashmere/.

Frances Austen produces sustainable, long-lasting clothing items made from cashmere and silk that are 100% biodegradable. Learn more about these fashions.

Rauturier, Solene. “What Is Cashmere? And Is It Ethical and Sustainable?” Online blog. Good On You (blog), May 12, 2022. https://goodonyou.eco/material-guide-how-ethical-is-cashmere/.

Cashmere. One of the rarest and most luxurious fibres in the world. But do you know exactly how the fabric is made? How ethical is cashmere?

The Good Cashmere Standard. “Our Standard - The Good Cashmere Standard.Pdf.” Aid by Trade Foundation, September 3, 2019.

[publisher] In drafting The Good Cashmere Standard, the Aid by Trade Foundation has defined a new benchmark for the production of sustainable cashmere. The Standard incorporates the Five Freedoms as defined by the Farm Animal Welfare Council. The Good Cashmere Standard follows three main principles: promote animal welfare in cashmere production, support cashmere farmers to secure a sustainable source of income and protect the environment.

Leighton, Mara. “Reformation Conscious Cashmere Review — Sweaters Made From Recycled Cashmere.Pdf.” Business Insider, December 12, 2019.

[publisher] LA startup Reformation has a line of "Conscious Cashmere" made with 70% recycled cashmere. While not as sustainable as 100% recycled options, Reformation's Conscious Cashmere ($148) is a rare opportunity to shop responsibly without making trade-offs for style. In my experience, Reformation's mostly recycled cashmere was indistinguishable from new cashmere — and it's held up well for over a year of less-than-gentle handling. Reformation's VP of Sustainability Kathleen Talbot spoke with Business Insider about the sweater line and the company's sustainability practices at large.

New America. “The Hard Truth About Cashmere.Pdf.” New America, January 30, 2020.

Editorial critiquing the United States' Mongolia Third Neighbor Trade Act, which would allow duty-free imports of Mongolian cashmere products, as potentially encouraging unsustainable cashmere production. "In its rush to expand trade with Mongolia, the United States must ensure that it doesn’t inadvertently disrupt the efforts of those already working to create change in Mongolia’s cashmere production. If not carefully managed, Americans’ demand for cashmere could contribute to the destruction of Mongolia’s natural environment—leaving the country’s herders with only fleeting wealth and permanent loss of their ancestral lands."

Mead, Rebecca. “The Crisis in Cashmere.” The New Yorker, January 24, 1999. http://www.newyorker.com/magazine/1999/02/01/the-crisis-in-cashmere.

America fell in love with the luxury wool just as the Mongolian industry that supplied it spiralled into trouble.

Hume, Marion. “The Wild Best.” Australian Financial Review Magazine, April 4, 2018. file:///media/fuse/drivefs-5270445a9ca678cd76ff68098e3ee951/root/odea-collections/cashmere-discourse-analysis/data/web/afr_mag_mongolia.SRC.bcbff731-0e1b-4d29-94fc-870820ce9860.pdf.

Report on the Sustainable Cashmere Project in Mongolia. The author is the AFR International Fashion Editor; the article, which was written with financial assistance from Rio Tinto, is featured in Rio Tinto marketing materials.

Dalton, Matthew. “From H&M to Gucci, Fashion Rethinks Cashmere, Citing Environmental Harm.” The Wall Street Journal, May 13, 2019, sec. Business. https://www.wsj.com/articles/fashion-companies-rethink-cashmere-11557749119.

The mass production of cashmere, once a luxury good, is fueling ecological destruction that has fashion labels searching for new sources of the fiber—or giving it up altogether.

Hornby, Lucy. “Mongolia: Living from Loan to Loan.” Financial Times, September 12, 2016.

[publisher] It was one of the fastest-growing emerging markets during the commodities boom. Since the bust, the government and ordinary Mongolians have traded a culture of self-sufficiency for deep indebtedness.

Editorial Team. “AbTF Has Developed a New Standard Created for Sustainable Cashmere.” Apparel Views, January 24, 2020. https://www.apparelviews.com/abtf-has-developed-a-new-standard-created-for-sustainable-cashmere/.

India's Leading B2B Publication and Online Portal for Textile and Apparel Industry. Serving the Industry for more than 20 Years. %

White+Warren. “An Update on Sustainability.” Online store. White + Warren, May 11, 2020. https://www.whiteandwarren.com/blogs/journal/an-update-on-sustainability.

Our Mindful Mission

2020. “Be Nomad Collection.” Born of Nomad. Accessed June 28, 2022. https://www.bornofnomad.com/be-nomad-collection.

Slow, sustainable fashion, designed in Zurich, crafted in Mongolia. Each piece in this collection reflects the natural treasures of the Mongolian Steppe and the care and dedication Nomads have for their land and animals.

Born of Nomad Cashmere. “Born of Nomad — Cashmere from the Mongolian Steppe,” 2020. https://www.bornofnomad.com.

Sustainable, luxury cashmere and yak wool brand interweaving the nomadic culture of Mongolia with the Swiss eye for meticulous, high-quality design. Born of Nomad focuses is on the nomadic people who have herded goats and yaks for many years, and creating cultural awareness, supporting the nomadic w

Luc Jacquet. “Cashmere - The Origin of a Secret.” Luc Jacquet, 2019. https://cashmere.theoriginofasecret.loropiana.com/en/.

White+Warren. “Customer Service.” Online store. White + Warren, May 11, 2020. https://www.whiteandwarren.com/pages/customer-service.

Call us at 877-887-7707 or email us at customerservice@whiteandwarren.com and we will get back to you within 24 hours Monday - Thursday 10am - 6pm EST, Friday 9am - 1pm EST

The Modern Cookie. “Designer Kim Winser Promotes Sustainable Style With Recycled Cashmere.” The Modern Cookie, March 10, 2020. https://themoderncookie.com/designer-kim-winser-promotes-sustainable-style-with-recycled-cashmere/.

[publisher] The fashion industry is focusing on the future of being a more eco-friendly industry, leading to more innovations in reducing waste when possible. Designer Kim Winser is utilizing recycled cashmere to create a fashionable poncho.

McLaughlin, Kathleen. “Exploding Demand for Cashmere Wool Is Ruining Mongolia’s Grasslands.” Online magazine. Science, January 30, 2019. https://www.science.org/content/article/exploding-demand-cashmere-wool-ruining-mongolia-s-grasslands.

An area twice the size of Texas is at risk of degradation. Can scientists turn the tide?

www.fibre2fashion.com. “First Standard for Sustainable Cashmere Unveiled.” Online magazine. fibre2fashion, January 27, 2020. http://www.fibre2fashion.com/news/textile-news/first-standard-for-sustainable-cashmere-unveiled-254700-newsdetails.htm.

Get updates on First standard for sustainable cashmere unveiled and more news related to textile industry at Fibre2Fashion

Munkhzul, A. “Global Brands and Manufacturers Show Interest in Mongolian Cashmere.” MONTSAME News Agency, June 13, 2019. https://montsame.mn/en/read/192712.

Large scale international brands, such as Gucci, and H&M, have expressed their readiness to partner if cashmere is prepared in an environmentally friendly and sustainable way in Mongolia.

Spellings, Sarah. “H&M’s Holiday Collection Introduces New Ecofriendly Materials.” Online magazine. The Cut, September 28, 2018. https://www.thecut.com/2018/09/h-and-ms-fall-conscious-exclusive-collection-has-dropped.html.

Sustainable cashmere, velvet, and tailored tuxedo blouses.

Brannigan, Maura. “How Truly ‘Responsible’ Is Your Responsible Cashmere?” Fashionista, October 15, 2018. https://fashionista.com/2018/01/sustainable-ethically-sourced-cashmere-supply.

The sustainable, ethical cashmere marketplace may have a bit of a transparency problem.

Reilly, Laura. “If You’re Not Obsessed With This Summer Cashmere Brand Yet, You’re Not Paying Attention.” InStyle, July 2, 2019. https://www.yahoo.com/lifestyle/not-obsessed-summer-cashmere-brand-203000810.html.

Naadam’s Summer Cashmere collection, which includes dresses, tanks, pants, cardigans, skirts, and shorts, is breathable and comfortable in warm weather.

The Good Cashmere Standard. “Interview with Peter Hahn.” Aid by Trade Foundation, September 30, 2019. https://thegoodcashmerestandard.org/interview-with-peter-hahn/.

PETER HAHN has been working with natural fibres for a long time...

Davis, Jessica. “Is Cashmere Bad for the Planet?” Harper’s BAZAAR, January 24, 2020. https://www.harpersbazaar.com/uk/fashion/fashion-news/a30184355/how-sustainable-is-cashmere/.

Should we be purchasing the luxury material if we want to support sustainability?

Kickstarter. “London W11 - Circular Cashmere.” Accessed June 27, 2022. https://www.kickstarter.com/projects/circular-cashmere/london-w11-circular-cashmere.

Recycled cashmere is the eco-conscious choice, sustainable, luxurious and long lived.

Armani, Giorgio. “Men’s Coats | Emporio Armani.” Online store. Men’s Coats | Emporio Armani. Accessed June 27, 2022. https://www.armani.com/en-us/emporio-armani/man/clothing/coats.

Let yourself be seduced by the refined style of men's wool and cashmere coats by Emporio Armani. Discover all EA's nylon coats made for the middle seasons.

Kickstarter. “NAADAM ‘Nomadic’ Cashmere: Sweaters with Substance....” Accessed July 22, 2022. https://www.kickstarter.com/projects/naadamcashmere/naadam-nomadic-cashmere.

It's versatile, it's adaptive, it's contemporary, it's cool - luxury garments designed and knit to bring out the nomad in all of us.

Young, Sarah. “Stella McCartney Launches Sustainable Collection to Highlight the Climate Crisis.” The Independent, February 4, 2020. https://www.independent.co.uk/life-style/fashion/stella-mccartney-jonathan-safran-foer-sustainable-collection-we-are-weather-canada-a9317116.html.

Pieces made using fabrics such as organic cotton and regenerated cashmere

The Good Cashmere Standard. “The-Good-Cashmere-Standard-by-AbTF_v1.2_EN.Pdf.” The Good Cashmere Standard, September 3, 2019. https://thegoodcashmerestandard.org/wp-content/uploads/2022/03/The-Good-Cashmere-Standard-by-AbTF_v1.2_EN.pdf.

[publisher] In drafting The Good Cashmere Standard, the Aid by Trade Foundation has defined a new benchmark for the production of sustainable cashmere. The Standard incorporates the Five Freedoms as defined by the Farm Animal Welfare Council. The Good Cashmere Standard follows three main principles: promote animal welfare in cashmere production, support cashmere farmers to secure a sustainable source of income and protect the environment.

The Story of Pink. “The Story of Pink’s Instagram Photo: ‘🍃 The Story of Pink 🌸It’s All about the Mood ... Organic Sustainable Brand Featuring, Timeless Essentials in Various Shades of Pink In….’” Social media platform. Instagram, July 7, 2019. https://www.instagram.com/p/BzoQKg-HIof/.

15 Likes, 1 Comments - The Story of Pink (@thestoryofpink) on Instagram: “🍃 The Story of Pink 🌸It’s all about the Mood ... Organic sustainable brand featuring, timeless…”

Broeke, Teo van den. “These Loro Piana Sweaters Are the Best Sustainable Option for Spring.” Online magazine. British GQ, March 5, 2020. https://www.gq-magazine.co.uk/fashion/article/loro-piana-sweaters.

Environmentally sensitive needn’t equate to unsexy

Marciano, Mali. “Travelling with Le Kasha to Mongolia.” Le Kasha. Accessed June 28, 2022. https://www.lekasha.com/pages/travelling-with-le-kasha-to-mongolia.

Each collection of Le Kasha is linked with my trip in the place where I found the inspiration.  For « Cachemire de Voyage », my collection of pure cashmere from Inner Mongolia, I have been for a week around the Gobi Desert with Harper ( the photographer ) and Khasar ( our guide ), to meet the elders, the cashmere goats

Huang, Roger. “UN Pilot In Mongolia Uses Blockchain To Help Farmers Deliver Sustainable Cashmere.” Online magazine. Forbes, December 28, 2019. https://www.forbes.com/sites/rogerhuang/2019/12/28/un-pilot-in-mongolia-uses-blockchain-to-help-farmers-deliver-sustainable-cashmere/.

The UN, through the UNDP, is using blockchain in a pilot to help Mongolian farmers unlock value in their cashmere exports.

Tell, Caroline. “White + Warren Weaves Its Way Into Sustainable Cashmere.” Online magazine. Forbes, December 4, 2017. https://www.forbes.com/sites/carolinetell/2017/12/04/white-warren-weaves-its-way-into-sustainable-cashmere/.

Cashmere brand White + Warren launches a sustainable collection titled Reclaimed Cashmere.

You, Tracy. “Workers Brutally Tear Hair off Goats to Fuel Global Cashmere Trade.” News site. Mail Online, May 14, 2019. https://www.dailymail.co.uk/news/article-7027891/Asian-workers-brutally-tear-hair-goats-make-cashmere-leading-H-M-ban-fibre.html.

Shocking footage and pictures have captured how workers in Asia savagely collect hair from goats for the cashmere industry. The goats are sent to slaughterhouses to be cruelly killed after.

Born of Nomad Cashmere. “Bornofnomad.Pdf,” 2020. https://www.bornofnomad.com/a-lifetime-in-the-making.

"About" page from the Born of Nomad website