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| annotationAuthorName | Ananda Thrift |
|---|---|
| annotationComment | The main mesage of the Kickstarter campaign focuses on how Naadam is producing the "perfect sweater"; the prototype illustration shows a cardican made of "100% Mongolian nomadic cashmere" with antique brass zipper, hood, cable knit pattern, and a weight of 600 grams. The term "nomadic" is used frequently ("urban nomadic lifestyle"), potentially appealing to millennial consumer who wants something that matches the cultural capital of contemporary urban young adults (note the hoodie, the "vintage" brass element, the accessible cost, the exoticism). |
| annotationPageLabel | 4 |
| annotationText | It’s fashion and luxury but we built it with substance. We use the highest quality cashmere fibers sourced from our nomadic friends in Mongolia’s outer plains. These garments don’t pill, they don’t fall apart, they are incredibly soft and they are durable. They fit better and get softer every time you wear them. |
| dateAdded | 2022-07-22T04:20:19Z |
| dateModified | 2022-07-22T04:21:07Z |
| itemType | annotation |
| key | 6E8VH3WC |
| parentItem | NAADAM 'Nomadic' Cashmere_ Sweaters with substance.... by Matthew Scanlan — Kickstarter.pdf |
| tags | |
| version | 3025 |