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| version | 3194 |
|---|---|
| annotationAuthorName | Ananda Thrift |
| parentItem | Khan - Recycled cashmere is the eco-conscious choice, sus.pdf |
| tags | |
| annotationPageLabel | 22 |
| dateAdded | 2022-07-22T09:04:14Z |
| annotationText | Most high street cashmere sweaters tend to be replaced at least every two years after wear and tear due to pilling and deteriorated quality. Over the course of ten years, purchasing one London W11 sweater can almost save the consumer an average of £270 and reduces the negative impact of animal husbandry for 16-40 goats, depending on the quality of cashmere used in the other garments purchased. London W11 wants to empower you to replace the throwaway culture by consuming circular luxury and adopting new purchasing habits. When you buy a circular cashmere garment from us, we believe that you will feel good when you buy it, and continue feeling good wearing it for years to come. Inspired by this ethos, we ensure that our cashmere garments are machine washable and don’t require dry cleaning. This makes it easy to care for garment while saving dry cleaning costs that are typically associated with maintaining cashmere. Therefore, easy maintenance and a minimum 10-year guarantee make it the right choice for a consumer. |
| dateModified | 2022-07-22T09:04:52Z |
| key | 23IBC2MA |
| itemType | annotation |
| annotationComment | (machine-washable cashmere!) #circular-fashion #transformative-values ("empowering" consumers) |