pressure for quality

Exploding demand for cashmere wool is ruining Mongolia's grasslands _ Science _ AAAS.pdf

NOMGON SOUM, MONGOLIA—A massive sandstorm is crashing in over South Gobi province, darkening afternoon skies over the village meeting house where dozens of chattering herders from far-

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pressure for quality Herders are pressured to produce higher-quality cashmere, even though expectations may be unrealistic. Herders are expected to take responsibility for factors over which they have little control, with inadequate structural interventions.