nationalism

n addition to the characteristics of our fibre, the value of Mongolian cashmere also comes from our story. We have an ancient history of livestock production and our country is unique in its vast rangelands and nomadic way of life. When people buy Mongolian cashmere, they think of our goats roaming the grasslands and the families that care for them as they have done for thousands of years. This is a powerful image and one that is integral to the value of Mongolian cashmere.

We have opportunity to establish Mongolia as a producer of sustainable, welfare-friendly, high quality cashmere, but we will need to act fast.

nationalism As articulated by domestic producers (e.g., Mongolians in Mongolia) this is an appeal to the value of national survival and self-determination, with reference to a national heritage. The narrative can encompass elements such as wisdom of ancestors, a 'nomadic worldview', ancient history, traditions, and cultural identity.