influencer marketing

The brand offers a wide range of women’s and men’s cashmere and wool sweaters, coats, tops, and accessories. All are made with Mongolian sustainable cashmere. There is a wide range of colors from classical to bold. Their signature sweater is $75, which is very affordable for a 100% cashmere item.

An amazing sustainable cashmere brand @naadam.co sent me a box of all these fun items

I will be promoting sustainable and ethical brands now more than ever in the hopes that you connect with them and choose to support their world-changing missions. Starting with Naadam, a sustainable and ethical fashion brand I’m beyond proud to partner with

The blog post contains an effusive text about the ethical value of Naadam Cashmere, followed by a series of images showing modelled garments. This type of article reflects one target market group for sustainable cashmere (committed, ethically-conscious consumers) who seek guidance from influencers. #consumer-self-awareness #influencer-marketing -- A potential issue of concern in these arrangements is the nature of trust in authority and the evaluation of sustainability claims. We see a transmission of assertions from Naadam via the influencer to the consumer without necessarily maintaining engagement with supporting evidence.

influencer marketing See also #transformative-values.