exoticism

After a 20-hour car ride, 1 broken down land cruiser, 2 motorcycles, 1 liter of goat’s milk vodka, 2 million dollars in 32 plastic bags, a thousand nomadic herders, 1 non-profit, 250,000 vaccinations, 50 tons of raw cashmere and 3 weeks lost in the Gobi Desert, we proudly offer you Naadam, the finest cashmere on Earth.”

Born of Nomad brings you purposeful, sustainable cashmere and yak wool pieces from the Mongolian steppe. With the help of Nomads that have roamed this land for more than 3,000 years, we call consumers away from the harmful world of fast fashion; instead encouraging them to appreciate mindfully created garments that stand the test of time and serve a larger purpose.

Nomads respect the land on which they live, caring for the animals in their charge like no other. This unique, symbiotic connection with the world around them enables them to preserve their environment on the Mongolian plateau, keeping it, as it would have been centuries earlier.

Adventure, freedom, authenticy and escapism are the words that come up to me when I think about the time spent there.. a real connexion with the nature, and no race against time..

Naadam has gained traction in the fashion world for its sustainable practices—the company sources the rare material from Mongolia, where the

Goats and Yaks are the companions of the nomads in this unforgiving environment. Every gust of wind and every harsh winter night in their world shape the long fine threads that make Mongolian cashmere and Yak wool some of the most desirable materials on the planet.

Matt Scanlan, CEO of the cashmere clothing company, Naadam, talks about how he created a successful startup with almost no knowledge of the industry that he was about to disrupt forever.

exoticism Mongolia is an exotic locale. The value of (sustainable) cashmere comes partly from the mystique of its association with a foreign and 'timeless' culture. This perspective may be encountered in travelogues. For example: Goats and Yaks are the companions of the nomads in this unforgiving environment. Every gust of wind and every harsh winter night in their world shape the long fine threads that make Mongolian cashmere and Yak wool some of the most desirable materials on the planet. (Born of Nomad Cashmere, 2020, p. 3) Nomads respect the land on which they live, caring for the animals in their charge like no other. This unique, symbiotic connection with the world around them enables them to preserve their environment on the Mongolian plateau, keeping it, as it would have been centuries earlier. (Born of Nomad Cashmere, 2020, pp. 1-2) The term "nomads" implies #exoticism , but the message comes from a more Indigenous frame ("pastoralists have lived in harmony with their environment from time immemorial")

This video is a major element of the marketing message of Naadam Cashmere, telling the "origin story"