consumer self awareness

The problem for all of us would-be conscious shoppers is that cashmere also feels heavenly. It's warm, it's soft, it's cozy. It's like experiencing the first moment that warmth hits you after a cold day outdoors on a never-ending loop

Our goal was to open a platform for a community interested in the planet, the people and luxury all at the same time.”

Imagine a world where everything you buy will inevitably have a positive impact on the developing world, such as: ● helping to uplift the poor and marginalized ● aid in fighting corruption ● insurance of animal welfare ● guarantees of ethical sourcing

The London W11 Circular Cashmere capsule is the nexus of recycling and luxury - cashmere items that have a high level of design, The London W11 Circular Cashmere capsule is the nexus of recycling and luxury - cashmere items that have a high level of design, versatility, made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion. By backing the London W11 Circular Cashmere campaign, you are pre-ordering luxurious, timeless chic and long-living items, made in Italy from finest recycled pre-consumer cashmere yarn., made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion.

ustomers are becoming more environmentally aware and want to know whether the product they're buying - particularly a luxury item such as cashmere – has been ethically and sustainably produced. A credible certification standard demonstrates to consumers that their cashmere has been produced responsibly and in a way that benefits herders.

We are entering a new age in fashion where, with every single purchase we make, we need to stand back and consider exactly what it is that we are buying and how it might impact our planet. In light of this, cashmere stands out as a bit of a contentious topic.

The luxury-goods business is walking a high wire. Fierce competition for consumer dollars and for social media attention is pushing brands to produce ever-flashier events. Surging demand from China has lifted production to unprecedented levels—meaning the manufacturers are using up more natural resources, such as metal hardware, leather skins, and cashmere, than ever before. At the same time, the industry is facing more pressure from consumers and regulators to curb the environmental impact of its rapid growth, heavily polluting supply chain and loose control of suppliers.

We recommend looking into recycled cashmere alternatives or vintage options that encourage circular fashion. Alternatively, choose pieces from brands that minimise waste, the damage to goats and their environment - those with the right credentials, who are prioritising the planet over profits. As with all purchases, do your brand research to ensure you are making informed choices. The most important thing you can do is find out who you are giving your money to, and then decide if it's something you want to support.

onsumer awareness of overgrazing, pasture degradation and welfare concerns are growing, and some are now questioning whether they should be buying cashmere products.

onsumers want to know that the cashmere they purchase is produced responsibly and Mongolia’s nomadic way of life appeals to them as buyers.

A rise in ethical and sustainable sourcing, from both consumers and businesses

The blog post contains an effusive text about the ethical value of Naadam Cashmere, followed by a series of images showing modelled garments. This type of article reflects one target market group for sustainable cashmere (committed, ethically-conscious consumers) who seek guidance from influencers. #consumer-self-awareness #influencer-marketing -- A potential issue of concern in these arrangements is the nature of trust in authority and the evaluation of sustainability claims. We see a transmission of assertions from Naadam via the influencer to the consumer without necessarily maintaining engagement with supporting evidence.

consumer self awareness Consumers are becoming increasingly self-aware, understanding the global impacts of their choices. As consumer awareness is linked to increased knowledge, this frame may be associated with support for increased research and awareness-raising campaigns (targeting consumers). It may also be associated with demands placed on producers and designers.