carbon neutral

Take, for instance Loro Piana – the family founded, LVMH-owned cashmere brand that has made its name selling £1,500 sweaters to the world’s most tasteful plutocrats. Not only is the label’s output incredibly small, due to the rarefied nature of its fondle-friendly sweaters, shirt jackets and knitted polos, but the way in which the cashmere fibres are sourced from Mongolia’s hulking, be-horned capra hircus goats is as carbon neutral as it’s possible to get. Very little machinery is used in the process, the land required is minimal and the number of said goats that even exist minute.

a point mirrored by Loro Piana’s deputy chairman Pier Luigi Loro Piana. “Cashmere is not plastic,” he says. “It’s not something you can create with an engine. We are giving hope to the next generation, the cashmere we produce is probably produced with less CO2 than any fabric that is produced with oil. There is nothing more sustainable than cashmere.

carbon neutral Cashmere goats are carbon-neutral.