branding

blockchain technology would help highlighting producers who are following sustainable practices.

I wanted to share all the brands with you guys in a post, because they’re all cruelty-free, natural or sustainable! I’m always on a hunt for great natural beauty products or inspirational sustainable fashion/jewelry brands and if you’re in the same boat as me, def check out these tagged brands!

n addition to the characteristics of our fibre, the value of Mongolian cashmere also comes from our story. We have an ancient history of livestock production and our country is unique in its vast rangelands and nomadic way of life. When people buy Mongolian cashmere, they think of our goats roaming the grasslands and the families that care for them as they have done for thousands of years. This is a powerful image and one that is integral to the value of Mongolian cashmere.

The Mongolian Noble Fibre certification mark was created to serve an important role in promoting Mongolian cashmere, yak fibre, and wool to the world, and creating a national brand by developing its competitiveness through certifying its quality. It certifies that product is made with 100% high quality wool and cashmere sourced from Mongolia, meets Mongolian and international ISO standards for textiles and woven products, fully complies with quality standards in manufacturing and is manufactured with environmentally-friendly technology.

Herders can also sort their fibre into different quality categories such as age, gender, and quality. Processors are often willing to pay more for sorted fibre, and it allows herders to get premium prices for their high-quality fibre. Moving to lower yields of high-quality fibre is fundamental to the overall sustainability of Mongolian cashmere and it will help raise the profile of our cashmere to international buyers.

Brands use images of Mongolia’s beautiful vast landscapes and unique herding culture to promote their cashmere products, and this story contributes to cashmere’s status as a rare, luxury product.

co-sponsored by ADB’s Agriculture and Rural Development Project and Japan Fund for Poverty Reduction (JFPR)-funded Supporting Agriculture Value Chain Technical Assistance. The projects are aimed at developing and promoting Mongolian brands for export-oriented products.

branding A corollary of #luxury-cashmere and #fair-trade. Sustainable commodities need to be distinguished from mass-produced ones. The distinct branding creates value that may both support higher retail prices (premium) and provide an incentive to producers. Sustainability branding in the Mongolian context can be associated with #nationalism, as a 'national brand'.