Memo

OUTLINE The “Good Samaritan” structure is basically a frame. Generally frame analysis has been applied to media (news) framing of events; here we are looking at framing by actors in a global commodity chain. One of the implications is that some of these actors have a more privileged communicative position relative to others. What is appealing in this approach is its attention to how people explicate situations through causal narratives, which involve diagnoses, prognoses, and proposed interventions. They are also ethical narratives since they involve judgement. Discuss how frame analysis has been used in anthropological research. Point out that this is an important part of the ethnographic toolkit, since it resembles the "studying up" and allows us to contrast voices from the bottom. We will need to include some of this analysis as well: what are some of the comments from herders? What are the national policies in Mongolia? Who is controlling the terms of the debate? The article aims to be around 8000 words, so about 1000 words for each of the subsections. introduction/overview of the argument history of frame analysis, including how it has been used in anthropology, why it is useful as an approach, what we are doing differently market for "sustainable" apparel overview...