CLAIM: aesthetic

sensoriality Wearing cashmere garments is a luxurious experience. This is not directly related to sustainability, however it contributes to the #luxury-cashmere frame (along with #taste).

exoticism Mongolia is an exotic locale. The value of (sustainable) cashmere comes partly from the mystique of its association with a foreign and 'timeless' culture. This perspective may be encountered in travelogues. For example: Goats and Yaks are the companions of the nomads in this unforgiving environment. Every gust of wind and every harsh winter night in their world shape the long fine threads that make Mongolian cashmere and Yak wool some of the most desirable materials on the planet. (Born of Nomad Cashmere, 2020, p. 3) Nomads respect the land on which they live, caring for the animals in their charge like no other. This unique, symbiotic connection with the world around them enables them to preserve their environment on the Mongolian plateau, keeping it, as it would have been centuries earlier. (Born of Nomad Cashmere, 2020, pp. 1-2) The term "nomads" implies #exoticism , but the message comes from a more Indigenous frame ("pastoralists have lived in harmony with their environment from time immemorial")

taste Preference for cashmere is an indicator of taste. This may be associated with other factors: luxury, practicality, ethics, personal identity, etc. Description of the fashion qualities of cashmere garments indirectly articulates taste value, which may be described in terms of individual style but can also be analyzed in terms of social identity.

luxury cashmere Cashmere is or should be considered a luxury product. Cashmere possesses qualities that are appropriate to the luxury bracket: softness, history of association with the luxury market and high-end design, higher cost than 'disposable' garments, higher maintenance than synthetics, exoticism, etc. The luxury value may be threatened by mass production (#cashmere-price-too-low).

organic fibre arts Cashmere can be used as a source material in organic fibre and textile artwork. In this instance, the value is primarily aesthetic.

sustainability taste Taste for sustainability, as connected to luxury fashion, is a marker of cultural and economic capital.