Product detail page rules

Customers will first learn about your offers on a product detail page. The following policies ensure that each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience. In general, rules are as follows:

• As a seller, you must understand and comply with Amazon's policies on product safety and compliance. For more information visit the Product Safety and Compliance page .
• Comply with any relevant style guides and refrain from using HTML, JavaScript, or other code.
• Exclude inappropriate content such as obscene or offensive materials, links or contact information, plot spoilers, reviews or requests for reviews and advertising.
• Accurately categorize and describe your products.
• Refrain from creating duplicate pages for a product that already has a detail page.
• Create new detail pages for new products or versions.
• Only create valid “variations” that relate to the primary product. For more details, please see the Variations Policy.
• If you want to sell a product under a different trademark (that is, brand or manufacturer name) to that of an existing ASIN (or where an existing ASIN has been created without a brand or manufacturer), do not change the existing ASIN. Instead, create a new ASIN for that trademarked product.
• Detail page information must be added in the local language of the specific store (that is, Japanese for Amazon.co.jp, German for Amazon.de, Portuguese for Amazon.br, etc.). Foreign Books are the only category where listings in foreign languages are allowed; in this case, the language of the detail pages' content shall be either the local language of the specific store or the same language of the book being sold.

Policies for writing listings

• Using page-creation tools for any purpose other than creating product details pages is prohibited.
• Don’t use HTML, DHTML, JavaScript or other types of code in your product detail pages. As a special case, you can use line breaks (</br>) as necessary in the description. Comply with the relevant style guide for the product you're listing. You can find general rules that apply to all products in the Amazon Services Quick Start Style Guide. Some types of product have extra style guidelines. You can find the full set in the Templates for Specific Categories.
• Comply with Amazon listing standards for any product sold on Amazon. Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:
  • Detail pages may not feature or contain Prohibited Content or Restricted Products.
  • All products must be accurately categorized and classified. To learn more about classifying your products correctly, see our help pages on Product Classifier, Browse Tree Guide and ASIN Creation Policy.
  • Product titles, product descriptions and bullet points must be clearly written and help customers understand the product.
  • All product images must meet Amazon general image standardsas well as any applicable category-specific image guidelines .
  • Ensure that the product detail page outlines any additional items that are essential to the function of the product.
• None of the following are allowed in product detail page titles, descriptions, bullet points or images:
  • Information that is grossly harmful, harassing, blasphemous, defamatory, pedophilic, libelous, invasive of another's privacy, hateful or racially/ethnically objectionable, disparaging, relating to or encouraging money laundering or gambling, pornographic, obscene or offensive content or otherwise unlawful in any manner whatever.
  • Details of availability, price or condition.When listing a product for sale, sellers must follow the Amazon offer listing process. Within the offer listing process, sellers are given an opportunity to note their item's condition, quantity, price and other details that are relevant to a specific listing.
  • External contact information such as but not limited to: Phone numbers, physical mail addresses, e-mail addresses, social media handles or website URLs.
  • Links or references to alternative ordering information (such as links to other websites for placing orders) or alternative shipping offers (such as free shipping)
  • Spoilers on Books, Music and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.
  • Reviews, quotes or testimonials.
  • Requests for positive customer reviews.
  • Adverts, promotional material or watermarks on images, photos or videos.
  • Time-sensitive information, such as dates of tours, seminars or lectures.
  • Display of trademarks on generic products
  • Information containing software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer resource.
  • Information violating any law of the marketplace country for the time any such law is being in force.
• Generic products may not be listed under ASINs of trademarked products, even if the products are similar or identical.
• Product titles must not have more than 200 characters, including spaces. This upper limit applies to all categories. Some categories might have a limit of even fewer characters. See the Templates for Specific Categories for details .
• If the category you are listing in gives you the option of supplying a List Price (“MSRP”) or Recommended Retail Price (“RRP”), please indicate the price recommended by the manufacturer and actually applied by retailers as selling price in the relevant store. You are responsible for ensuring that the List Prices/RRPs you provide to us remain accurate and updated for the store in which you are offering the product. If you don't have a List Price/RRP that meets these criteria, leave the field blank.

Policies for adding detail pages

• You cannot add details which infringe upon the IP rights of other parties or individuals. For more details, check the Intellectual Property Rights for Sellers page.
• You must not use Add a Product, inventory files and Amazon Marketplace Web Services (Amazon MWS) listing APIs for any purpose other than listing products on Amazon.
• You must not use false product identification information in product detail pages. This includes UPC codes and publication dates.
• You must not create a product detail page for a product already in Amazon's catalogue, including products listed on other Amazon store websites (that is amazon.ca, amazon.jp, amazon.co.uk, etc.)
• You must not use product detail pages to cross-merchandise or cross-promote a product.
• You must provide only information that pertains to the features of the product in general, not the condition of your particular item. Product detail pages may be used by any other seller to list the same product.
• For Books, Music, Videos and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC or EAN that is different from the product identifier of any single item in the bundle.

Policies for editing detail pages

• You must not use an existing listing for a new version of a product. Changes to a product’s packaging colour, design or material do not require creating a new ASIN. Only when the product being sold is either materially different or changed in brand value it is necessary to create a new ASIN. This includes changes in colour, size, material, features and product name. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version and it must be listed as a new ASIN.
• You may only update detail pages to better or more accurately describe the product as originally listed. You may not change/add the ASIN title, brand or manufacturer name in the respective data fields (even if one does not exist, i.e. where the ASIN was created without a brand or manufacturer as a ‘no-name’ or generic product) unless the updates include additional details, clarifications, grammatical fixes or removal of content that violates Amazon policy.
• If you choose to re-brand a product, please refer to Amazon Brand Name Policy page for minor Brand name changes. Any major Brand Name change requests are considered re-branding and will not be supported. To protect Customer trust and ensure catalogue quality, we ask that you create a new ASIN for the new product.
• If you believe that the brand or manufacturer name on an existing ASIN is incorrect, please contact Selling Partner Support and provide all available evidence to support your position. This includes if you are unable to list a product with the correct UPC because that UPC is already in use for another ASIN. Do not make changes to the original ASIN. Instead contact Selling Partner Support with proof of UPC ownership and request that they create a new ASIN for the same UPC.
• You cannot edit, update or add the product ID for a listing that has been created with GTIN exemption. Product ID is a non-editable value and cannot be modified once a listing is created. If you want to update the product ID for a listing that has been created with GTIN exemption, you must delete and create a new listing of the product with a GS1 approved product identifier.