The "fun items" are sample-size wool & cashmere spray, wool & cashmere shampoo (the Lauderess), "fragrance discovery set" (byrosiejane), and products from not pot, supergoop, finleyjewelry, and truebotanicals. Naadam is marketing itself by association with these brands as "fun", cute, or indulgent. The focus is on "natural beauty", in the sense of looking good, but also as something that involves a bit of investment.