From the opening sentence of the report. This is a variation of #transformative-values , and potentially #consumer-self-awareness , but the appeal is directed to a consumer who has not already thought of these issues: the reader is invited to "imagine" a world, which assumes they have not already done so -- in the sense that they are not already committed to ethical consumerism. The projected future in which "everything you buy will inevitably have a positive impact on the developing world" implies a frictionless altruism, whereby the consumer can be comfortable with the knowledge that their product choices are "inevitably" good, without the need for deliberate engagement. #frictionless-ethical-consumerism The specific claims relate to #poverty-reduction , #governance , #animal-welfare , #ethical-sourcing